PROGRAM OVERVIEW

Bachelor of Arts (Hons) in Strategic and Corporate Communication offers students a unique combination of strategic approaches in communication, management, healthcare and digital technologies. The programme gives an in-depth understanding of the dynamics of media and communication, and teaches students how to manage communications strategically.

Strategic and Corporate Communication crafts the voice, image and reputation of the organisation. It applies strategic communication techniques in disseminating messages and campaigns on various platforms designed to persuade and inform stakeholders. Discover the latest media technology in the contemporary and stimulating field of communication particularly in the digital world and social media.

This three year degree program will equip graduates with skill sets, knowledge and competence to meet job market expectations. Graduates will be exposed to actual industry work-based-environments specifically in understanding corporate cultures and practices of the organisation. Graduates will have the opportunity to practice corporate internship, apprenticeship and have job opportunities in more than 20 KPJ Specialist Hospitals throughout Malaysia

PROGRAM DETAIL

Duration of Programme: Full Time (3 Years / 6 Semesters)

Education Fees:

1. Local: RM40,100
2. International: RM50,000

FUTURE CAREER

Graduates will have broad career opportunities in various types of industries and settings because strategic and corporate communication is the key ingredient in most organisations. A promising career awaits graduates in:

• Corporate Communication Executive
• Public Relations
• Strategic Communication Officer,
• Corporate Affairs
• Marketing Executive
• Media Relations Officer
• Advertising
• Branding Executive
• Business Development
• Copywriter
• Event Management
• Social Media Administrator
• Information Officer

ENTRY REQUIREMENTS

PROGRAM STRUCTURES

CORE
Communication Principles & Theories
Mass Communication & Media Studies
Writing Skills for Media Practitioner
Copywriting
Media Law & Practice
Research Methods for Strategic Communication
Dissertation

MAJOR
Theory & Practice of Corporate Communication
Health Communication
Strategic Internal Communication
Presentation & Communication Artistry
Corporate Practice of Event Management
Publicity & Media Relations Control
Corporate Identity & Image
Strategic Management
Corporate Reputation Management
Publicity & Media Relations Control
Corporate Identity & Image
Strategic Management
Corporate Reputation Management
The Business of Healthcare
Strategic Corporate Social Responsibility
Internship
International Corporate Communication
Risk & Crisis Communication
Conflict, Negotiation & Power
Propaganda & Public Opinion

MINOR
Social Studies
Business & Professional Communication
Innovative Problem Solving Skills
Strategic Advertising

COMPULSORY
Hubungan Etnik
Tamadun Islam dan Tamadun Asia
Thinking Skills
Kerajaan dan Dasar Awam
Community Service

ELECTIVE
Communication Psychology
Introduction to Journalism
Visual Communication
Creative Studies
Introduction to Web Technology
Digital Photography
Desktop Publishing
Personality Development & Enhancement
Culture & Globalization